Lately as I look around at the marketing efforts of lots of massage therapists I’m left scratching my head asking, “Where are your massage testimonials?”

I mean, when it comes to marketing massage (or any business for that matter), testimonials from happy clients are an incredibly powerful motivator in getting potential new clients to make contact with you and book in for a massage treatment.

Just look at the wildly successful acne product, ‘Proactiv Solution’ for example. I’m sure you’ve seen their infomercial at least once. (One of my core marketing mentors Dan Kennedy was a consultant on this Guthy Renker campaign as well as on the Tony Robbins infomercials). Anyway, three quarters of the infomercial are testimonials from extremely happy customers which include before and after shots of their skin.

Do you think ‘Proactiv’ would have been anywhere near as successful had they not used testimonials? Absolutely not!

No matter what it is you’re selling/offering (acne cream, weight loss programs, fitness equipment, massage etc) testimonials will go a long way in ‘convincing’ your target audience that what you’re offering really works. In fact, they are absolutely essential!

When it comes to massage, you’ll want your testimonials to ‘prove’ that you are professional and truly excellent in providing your clients with what they want, whether that be relief from back pain, stress or just a totally relaxing and pampering experience.

We are funny creatures in that what other people say about a person very often influences our opinions/beliefs a whole lot more than what that person says about themselves.

Although it is our job to sell ourselves as the best solution to our potential client’s problem, this means nothing if we then don’t provide testimonials to ‘back up’ what we are saying about ourselves and the services we offer.

Testimonials are the ’social proof’ that what we say about ourselves as massage practitioners is true. Without them, our marketing will be left weak and ineffective.

So, if you are not yet including testimonials in every single marketing piece that you do, please, please start doing so A.S.A.P!

As someone with over a decade of experience in marketing and promotion, I cannot make a stronger recommendation to you!

Stay tuned for Part Two of this article where I explain exactly what makes a powerful massage testimonial, as well as how to get them from your clients.

Until then, I wish you much success!

James Thomas
Marketing Director & Co-Founder
TOUCH OF ALOHA